Patio, Lawn & Garden · 45 days
Scaling without triggering a stockout
Ad sales increased 68% while inventory-sensitive budget was kept under control.
Product context
Product: Reusable seed starter tray with humidity dome
Problem
Seasonal demand was strong, but aggressive broad traffic risked wasting budget and pushing inventory too hard during peak weeks.
Action
Campaigns were split into exact-match winners, cautious scaling terms, and low-budget discovery. Broad seasonal terms were tightened while high-intent seed starter tray searches were protected.
Result
Spend moved from $1,580 to $1,640 while ad sales rose from $3,870 to $6,520. ROAS improved from 2.45 to 3.98 and ACoS dropped from 40.83% to 25.15%.
Case study visual
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