Sports & Outdoors · 90 days
Using margin-based PPC control
Sales increased from $6,880 to $9,240 while spend decreased slightly.
Product context
Product: Wall-mounted resistance band anchor set
Problem
Broad resistance band and home gym searches were creating cheap clicks, but many shoppers were looking for full band sets or general equipment.
Action
Generic fitness terms were reduced. Budget moved toward resistance band wall anchor, exercise band wall mount, and similar high-intent product targeting.
Result
Spend decreased from $2,460 to $2,310 while ad sales increased to $9,240. ROAS improved from 2.80 to 4.00 and ACoS dropped to 25.00%.
Dashboard visual
The visual is loaded as a separate HTML file to preserve its original dashboard-style formatting. Small screens may scroll horizontally.