Office Products · 45 days
Fixing price-intent mismatch in PPC traffic
ROAS improved from 2.47 to 4.03 after filtering out low-value clicks.
Product context
Product: 2-pack under-desk cable management tray
Problem
A large share of traffic came from shoppers looking for cheaper cable clips, sleeves, zip ties, and small desk accessories.
Action
High-intent tray terms were separated into tighter exact-match campaigns, lower-value searches were negated or reduced, and product targeting was added against similar desk-organization listings.
Result
Spend moved from $1,740 to $1,920 while ad sales rose from $4,290 to $7,735. ACoS dropped from 40.56% to 24.82%.
Dashboard visual
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