Improving sales quality from broad traffic
Ad sales grew from $5,420 to $9,860 while ACoS dropped to 25.66%.
Product context
Product: Two-tier sliding under-sink organizer
Problem
Broad, mixed-intent terms like storage organizer, kitchen shelf, and bathroom rack were generating clicks without enough purchase intent.
Action
Campaigns were rebuilt around tighter intent groups, irrelevant terms were added as negatives, bids were reduced on broad campaigns, and budget shifted into exact-match and product-targeting campaigns.
Result
Spend increased moderately from $2,180 to $2,530, but ad sales increased from $5,420 to $9,860. ROAS improved from 2.49 to 3.90 and ACoS dropped from 40.22% to 25.66%.
Dashboard visual
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