Reducing wasted spend for a supplement brand
ACoS improved from 40.0% to 23.4% while ad sales increased to $19,720.
Product context
Product: Sugar-free electrolyte powder sticks, 30-count pack
Problem
The account was getting clicks, but too much spend was flowing into broad, low-intent searches like hydration drink and sports powder.
Action
Campaigns were rebuilt around buyer-intent exact terms, weak broad terms were reduced, irrelevant searches were added as negatives, and budget moved toward proven Sponsored Products campaigns.
Result
Spend moved from $4,850 to $4,620 while ad sales rose from $12,120 to $19,720. ROAS increased from 2.5x to 4.27x and conversion rate improved from 8.1% to 12.9%.
Dashboard visual
The visual is loaded as a separate HTML file to preserve its original dashboard-style formatting. Small screens may scroll horizontally.